Lacoste is a brand born from the inventiveness of a tennis champion, René Lacoste, who created the very first Polo, initially for his own use and that of his family, to be both relaxed and elegant on the courts as well as in life.
Nicknamed "the Crocodile" by the press in the late 1920s when he won multiple Grand Slam titles, René Lacoste had the animal embroidered on the blazer he wore on the courts, before making it the logo of his famous Polo.
Today, the brand is known for its iconic polo shirt, available every season in a wide range of colours, but also offers a wide collection of clothing and accessories for men, women and children.
