Du Pareil Au Même

Hailing from London’s trendiest clothing market—Portobello—Pepe Jeans is a brand that became a global sensation through grassroots support in the 1970s.

Although it is sold worldwide, Pepe Jeans remains true to the mission of its first market stall: to create trend-setting jeans that push the boundaries.

Supermodels and celebrities, from Kate Moss to Cristiano Ronaldo, have all modeled its collections, and its creative collaborators include artist Andy Warhol.