Lacoste

Lacoste is a brand born of the inventiveness of a tennis champion, René Lacoste,...

... who created the very first Polo shirt, initially for his own use and that of his loved ones, to be both relaxed and elegant on the courts as in life.

Nicknamed "the Crocodile" by the press in the late 1920s when he won multiple Grand Slam titles, René Lacoste had the animal embroidered on the blazer he wore on the courts, before making it the logo of his famous Polo shirt.

Today, the brand is renowned for its iconic polo shirt, available each season in a wide range of colors, but also offers an extensive collection of clothing and accessories for men, women and children.