Under Armour

Under Armour inspires you with performance solutions you didn’t know you needed but can’t imagine living without. Its mission is to help you be your best through passion, design, and a relentless pursuit of innovation.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour pioneered performance apparel—gear designed to keep athletes cool, dry, and light throughout a game, practice, or workout. The technology behind Under Armour’s diverse product line for men, women, and youth is complex, but the plan for using it is simple: wear HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® in between.

It all started with a simple plan to make a superior T-shirt. A shirt that offered compression and wick moisture away from the skin rather than absorbing it. A T-shirt that works with your body to regulate temperature and enhance performance. Through continuous innovation and driven by its love for athletes, Under Armour is now the human performance company that gives you the edge to push past all limits.