Swarovski

Swarovski creates stunning products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world’s finest crystals, Swarovski-created diamonds and zirconia, jewelry and accessories, as well as home décor and automotive crystals.


Swarovski Crystal Business is represented in more than 140 countries worldwide, with 2,300 Swarovski boutiques complemented by selected multi-brand partners, and employs approximately 18,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today, this heritage is rooted in sustainability measures across the value chain, with a focus on circular innovation, the promotion of diversity, inclusion, and self-expression, as well as in the philanthropic work of the Swarovski Foundation, which supports charitable organizations that have a positive impact on the environment and society.