Redskins

Buoyed by his adolescent dreams and a few dollars in his pocket, Serge Aboujedid, accompanied in the early years by Michel Szunkier, founded REDSKINS in 1984.

A quarter of a century later, REDSKINS is still run by Serge Aboujedid, with over a hundred employees, and offers several leather and textile collections a year, with 1,200 distributors, its own network of boutiques and numerous licenses.

In addition to its success, REDSKINS has a number of famous references: Bill Clinton, Céline Dion, the Patrouille de France, Anastasia, Johnny Hallyday, Gérard Depardieu, Lionel Ritchie, Mickey Rourke, Florent Pagny...

For 25 years, the REDSKINS brand has offered a vision of a certain America, where rock latitude, Route 66, wide open spaces and the ruggedness of its big cities come together.

So it's only natural that the brand's 25th anniversary campaign should take place in New York, the city that never sleeps, where all dreams can come true.

The working methods and success of Redskins' founder reflect the family values passed down to him from childhood. Passion, perseverance, trust, loyalty.

Languages

• French