PrimaPrix

Primaprix has set up shop in the heart of downtown Troyes, providing a new address for everyday shopping at smart prices.

This food and cosmetics discounter offers a seamless shopping experience thanks to a clear, set path: drugstore-hygiene, groceries, fresh produce, liquids, then beauty.
With around 2,500 SKUs, PrimaPrix is positioned as a discounter of major national brands, exclusively dedicated to FMCG.

PrimaPrix also has a pleasant, well-cared-for atmosphere, allowing customers to do (almost) all their shopping "normally", far from the classic discount image. A fresh produce department completes the offer, with a selection of delicatessen and creamery products, ideal for meeting the essential needs of downtown residents and visitors.