Name It

We design clothing for kids who know what they want. By seeing the world through children’s eyes and drawing inspiration from their simplicity, we create trendy designs with comfort, safety, and quality in mind.

Our creativity is rooted in the loving and free spirit of children, and we dress babies, children, and teens for every occasion—always in style.

NAME IT is part of BESTSELLER and began as EXIT in 1986. In 1996, NAME IT was introduced as a sub-brand, and in 2008, EXIT was renamed NAME IT. Today, NAME IT is present in more than 20 markets across Europe, Asia, North America, South America, and Australia, catering to children ages 0 to 16.