Converse

The initial use, however, has evolved. Initially designed to help players score baskets, you saw a little something extra in them... and started wearing them on all sorts of occasions.

Playing music, painting, skateboarding or just hanging out. You've made them a fashion accessory. You've worn them to work. You've customized them to suit your style. You've taken them through everything, and given them a run for their money. You've sensed the infinite potential of our sneakers.

Today, that spirit lives on in their All Star, Cons and Jack Purcell designs and apparel. Their life begins the moment you put them on, whatever you decide to do.